Simplifying a rebrand…

Simplex is a rental company with branches around Quebec, throughout the province. They have distinguished themselves with a new branding that’s very easy to follow and understand. In a word: simple.

The challenge

For their new branch in Brossard, they wanted to integrate the branding from the marketing company into something that would work in the physical space. Aquest Design helped them develop materials and furniture that could both reflect the brand and be appropriate for the tough tool work environment that they are working in.

Design Concept

Heavy duty steel counters and presentation stands, thick rubber flooring, and strong graphics.

Services Provided

Design, build, construction, project management, wayfinding & graphics design and installation, lighting, specialized flooring, custom furniture & millwork, intelligent screens.

Results

The result is a model that can de repeated throughout their showrooms across the province.